comScore Tag

By Joe Mandese July 31, 2018 | At a time when Nielsen appears to be in a bit of turmoil with Wall Street turning cold and its CEO stepping down, a new-and-improved comScore is making new strides in the next generation of TV market players. comScore this morning announced that a new “Campaign Ratings” platform will launch in beta this September and that...

    July 23, 2018 | comScore's new State of OTT report paints a picture of OTT Streaming as a longtail situation, with a few high-reach apps and many low-reach services.  Of the roughly 70 OTT services tracked by comScore, more than 1/3 reach less than 1% of OTT Streaming Households – in absolute numbers, fewer than 600K households using the service....