31 Jul comScore, Hulu Team For New OTT Ratings System: All Major Nets Will Beta Test [MediaPost]
By Joe Mandese
July 31, 2018 | At a time when Nielsen appears to be in a bit of turmoil with Wall Street turning cold and its CEO stepping down, a new-and-improved comScore is making new strides in the next generation of TV market players.
comScore this morning announced that a new “Campaign Ratings” platform will launch in beta this September and that all the major TV networks and OTT players have signed up to test it. The include ABC, CBS, CNN, Disney, Fox, Freeform, GroupM, NBCUniversal, The CW Network, Turner, and Viacom.
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