Nielsen Tag

A Look at What Motivates Consumers to Spend Money on Video Content September 5, 2018 | While broadcast television and the internet offer a wealth of free-to-watch movies, shows and video clips, U.S. consumers aren’t ready to settle if they don’t find something they’re truly interested in. And that means they’re freely opening their wallets for streaming and downloadable content, to subscribe...

By Joe Mandese July 31, 2018 | At a time when Nielsen appears to be in a bit of turmoil with Wall Street turning cold and its CEO stepping down, a new-and-improved comScore is making new strides in the next generation of TV market players. comScore this morning announced that a new “Campaign Ratings” platform will launch in beta this September and that...

  July 30, 2018 |  Change is inevitable, and nowhere is that more so than in video games, where transformation can happen in the blink of an eye, thanks to the velocity inherent in digital media. For the ninth year in a row, Nielsen has conducted extensive research into how Americans feel about—and consume—gaming. According to the 2018 Nielsen Games 360 Report, the...