Nielsen: AVOD Outpacing SVOD Consumption [MPN]

Direct-to-consumer streaming

Nielsen: AVOD Outpacing SVOD Consumption [MPN]

By Erik Gruenwedel

August 26, 2020 | While SVOD giants Netflix, Amazon Prime Video, Hulu and Disney+ generate the headlines, ad-supported VOD is quietly tracking significant consumer appeal.

Ad-supported streaming varieties offer consumers yet another video option amid a vastly fragmenting sea of choice. In addition to appealing to consumers who feel maxed with subscription services, ad-supported options may become more popular among cash-strapped consumers affected by rising unemployment brought on by the novel coronavirus pandemic.

Read more on Media Play News.

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