26 Aug Nielsen: AVOD Outpacing SVOD Consumption [MPN]
By Erik Gruenwedel
August 26, 2020 | While SVOD giants Netflix, Amazon Prime Video, Hulu and Disney+ generate the headlines, ad-supported VOD is quietly tracking significant consumer appeal.
Ad-supported streaming varieties offer consumers yet another video option amid a vastly fragmenting sea of choice. In addition to appealing to consumers who feel maxed with subscription services, ad-supported options may become more popular among cash-strapped consumers affected by rising unemployment brought on by the novel coronavirus pandemic.
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