AVOD Tag

By Erik Gruenwedel February 11, 2020 |  Redbox has begun testing an ad-supported live TV service to select users, with plans to roll out the platform nationwide. The national kiosk disc rental chain in 2017 launched a digital rental and sellthough platform. The new ad-supported service is aimed at complementing the company’s digital and packaged-media strategies. Read more on Media Play News. Related Articles: Redbox...

By Kelsey Sutton February  4, 2020 | Marketers say it's a 'mistake' for the streaming service not to consider an ad-supported tier.  Even minimal targeting offerings would be appealing, buyers say. Read more on Adweek. Related Articles: Netflix Must Add Ads or Lose Millions of Users, Needham Says [Bloomberg]...

By Elaine Low January 21, 2020 | You’d think that the steady drumbeat of streaming services being launched might dull the senses, but Wall Street is rather eager to embrace Peacock. NBCUniversal’s new over-the-top entertainment platform sent shares of corporate parent Comcast to an all-time high after its unveiling at the company’s Jan. 16 investor day. The service brought to you by one...

By Ryan Vlastelica December 10, 2019 | Netflix Inc. was downgraded to the equivalent of a sell at Needham, which reiterated its view that the video-streaming company was at risk of losing millions of U.S. customers in 2020 given rising competition, including from low-cost rivals. The company “must add a second, lower priced, service to compete with Disney+, Apple+, Hulu, CBS All Access and...

By Mike Shields September 24, 2019 | Disney and Apple are enemy combatants ramping up for World War Streaming. Interestingly, they are both very much in sync on one philosophy: The future of streaming video is one in which advertising is unwelcome. Read more on Business Insider. Related Articles: Apple Has the Cash, But Does It Need a Hollywood Studio? [Bloomberg]...

By Janko Roettgers August 29, 2019 | Get ready for yet another ad-supported video service: Media center app maker Plex is gearing up to add free movies and TV shows to its app, starting with content from Warner Bros. Plex announced a deal with Warner Bros. Domestic Television Distribution Thursday, which will allow it to add a still-unspecified amount of the studio’s movie catalog to...

By Natalie Jarvey May 31, 2019 | With Pluto TV, an ad-supported platform that has attracted 16 million monthly users by mimicking the experience of channel surfing for cord-cutters, Viacom hopes to extract new dollars from old episodes of The Hills and All That. It's just one element of a prolonged turnaround strategy that includes a growing ad-targeting platform, plans for more digital video production...

By Jared Newman January 22, 2019 | Viacom is buying its way into the ad-supported streaming video business by acquiring Pluto TV in a $340 million cash deal. The deal underscores media companies’ growing interest in free, ad-supported streaming as an alternative to taking on Netflix, Amazon Prime, and Hulu (plus Apple, Disney, and AT&T’s WarnerMedia later this year) in the paid...

By Sahil Patel January 16, 2019 | Interest in ad-supported streaming video — or AVOD, if you absolutely must — is growing at a rapid pace as a wide range of companies look to capture customers interested in free OTT video streaming on connected TV sets. But while this particular market is still in its growth stage, there are several indicators that...