16 Dec Comcast’s Strauss On How Peacock Spread Its Wings In Pandemic [Media Play News]
By Stephanie Prange
December 16, 2020 | Launching NBC Universal’s new flagship streaming service Peacock might have seemed a daunting task under normal circumstances — but it took on new challenges during a pandemic. Still, Matt Strauss and his team knew there were many ways Peacock could spread its wings.
Strauss, chairman, direct to consumer and international at Comcast, is responsible for all aspects of Peacock, among other duties. The AVOD/SVOD hybrid service has gathered 26 million total subscribers, NBCUniversal CEO Jeff Shell revealed Dec. 8. Strauss told attendees Dec. 15 at DEG: The Digital Entertainment Group’s virtual pre-CES event that Peacock, which launched in July, is designed to fill an important niche in the increasingly competitive streaming marketplace — and that it has a long-term strategy.
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