05 Jan AT&T Eyes AVOD on HBO Max to Widen ‘Available’ Customer Base [Media Play News]
By Erik Gruenwedel
January 5, 2021 | In addition to streaming Warner Bros. Pictures first-run movies, HBO Max’s major initiative in 2021 revolves around rolling out an ad-supported component to the platform’s SVOD legacy. Speaking Jan. 5 on the virtual Citi Global TMT Conference, retiring CFO John Stephens (at the end of March) said AVOD enables WarnerMedia to expand its “available customer” footprint in the same way broadband and data plans have helped grow the cellular business.
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