HBO Max Year One: WarnerMedia Direct-To-Consumer Chief Andy Forssell On Finding Streaming Mojo, Warner Bros Day-And-Date Takeaways, AVOD Plan & More – Q&A [Deadline]

HBO Max Year One: WarnerMedia Direct-To-Consumer Chief Andy Forssell On Finding Streaming Mojo, Warner Bros Day-And-Date Takeaways, AVOD Plan & More – Q&A [Deadline]

By Dade Hayes

May 3, 2021 | While still a work in progress, the streaming service has recovered from an inauspicious launch last May to find itself a central part of the overall streaming conversation. Combined with linear HBO, HBO Max added 2.7 million subscribers in the quarter ending March 31, reaching 44.2 million. That is substantially ahead of targets initially set out by its corporate parents, WarnerMedia and AT&T.

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