The Math Behind Combining Hulu and Disney+ [Puck]

The Math Behind Combining Hulu and Disney+ [Puck]

By Julia Alexander

January 14, 2026| While Hulu shows have begun appearing more frequently in Nielsen’s weekly top 10 over the past five years, Disney+ shows have receded. Meanwhile, Hulu has added 10 million subscribers in the U.S. and Canada over the same time period that Disney has only grown by about 4 million. Fully unleashing their synergies, and bringing together their combined 120 million or so U.S. subscribers, would ostensibly create a legit contender to Netflix—or at least a viably competitive product.

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