13 Nov The Streaming Wars Didn’t Kill the Little Guys. In Fact, They’re Thriving [New York Times]
BY JOHN KOBLIN
November 13, 2024 | Executives from the Hallmark Channel made a curious decision this fall: They started a new streaming service.
It seemed like an awfully late date to do so. Most media companies entered the streaming fray years ago, and few have had success going head-to-head against titans like Netflix, Amazon and Disney.
But Hallmark executives decided the timing was not an issue. Their app, Hallmark+, did not need to appeal to the whole country, they said, just their core audience — the people who regularly flock en masse to the network’s trademark holiday and feel-good programming.
“We don’t have to make content that are all things to all people,” said John Matts, Hallmark Media’s chief operating officer.
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