11 Sep Amazon Channels Accounts for 58% of Niche Streaming Service Signups [Next TV]
BY JACK REID
September 11, 2024 | A new report by Antenna revealed that consumers are increasingly gravitating towards specialized streaming services.
According to the research company, nearly a third of SVOD customers transacted with a specialty SVOD platform by the end of the second quarter.
Specialty SVOD services include AMC+, MGM+, PBS Kids, PBS Documentaries, PBS Masterpiece, Pureflix, Sundance Now, Crunchyroll, BET+, BBC Select and many more.
Antenna found that 58% of sign-ups to those niche services were generated through Amazon Prime Video Channels, the digital store that allows customers to shop for individual titles as well as purchase new streaming subscriptions.
Read more on Next TV.