Universal Puts Bonus Content Menus Front and Center on New Blu-ray Disc, DVD Releases [MPN]

Universal Puts Bonus Content Menus Front and Center on New Blu-ray Disc, DVD Releases [MPN]

By Thomas K. Arnold

June 9, 2019 | Universal Pictures Home Entertainment aims to drum up consumer awareness of Blu-ray Disc and DVD bonus content, which the studio believes is a key selling point for its physical product.

Beginning with the urban horror film Us, which arrives on Blu-ray Disc, DVD and 4K Ultra HD Blu-ray on June 18, the studio is introducing a new “bonus features” menu that is prominently displayed on the opening screen, instead of being buried behind layers of disc menu options.

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