Vizio Puts Smart TV Home Screen Front-and-Center at NewFronts [Stream TV Insider]

Vizio Puts Smart TV Home Screen Front-and-Center at NewFronts [Stream TV Insider]

BY BEVIN FLETCHER

April 29, 2024 | Vizio on Monday put the smart TV home screen front and center during its NewFronts pitch to media buyers and brands.

The smart TV maker didn’t make any new comments on stage about its pending $2.3 billion acquisition by retail giant Walmart.

As for the home screen, Vizio touted its capabilities to help content owners push programming while brands have an opportunity to participate in the viewing experience beyond traditional in-stream ad pods.

Like others, the smart TV maker highlighted the home screen as the entry point into TV viewing. Vizio counts 19 million monthly active accounts and during the presentation disclosed that Vizio users spend an average of 44 minutes every day on the home screen. On stage Vizio executives also boasted the home screen’s ability to fulfil a variety of KPIs for partners, be it tune-ins, ticket sales, or purchases.

Read more on Stream TV Insider.

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