24 Sep Warner Bros. Discovery’s Max Using Google Gen AI Platform to Create Closed Captions [Variety]
BY TODD SPANGLER
September 24, 2024 | Warner Bros. Discovery has launched a new AI-powered solution to automatically generate closed captions for content on its Max streaming service — saving considerable time and money, according to the media company.
WBD’s “Caption AI” project for Max uses Google Cloud’s Vertex AI platform. Initially, the company is using the technology for unscripted programming in the U.S. on the streamer. Warner Bros. Discovery said that “to maintain high levels of accuracy,” the workflow process uses Google Cloud’s Vertex AI platform to “optimize” captioning and the results are reviewed by humans for “quality assurance.”
According to Warner Bros. Discovery, the “Caption AI” workflow reduces caption file creation time up to 80% compared with manual captioning and cuts captioning costs by up to 50%.
Read more on Variety.