28 Nov Whip Research: Hallmark, Netflix and Lifetime Top of Mind for Made-for-TV Holiday Movie Viewers [Media Play News]
BY STEPHANIE PRANGE
November 28, 2022 | Hallmark, Netflix and Lifetime, in that order, were top-of-mind destinations for made-for-TV holiday movie viewers in a Whip Media survey.
Respondents in the survey — taken among U.S. users of the TV Time app who view such content — ranked Disney+ at No. 4 and Hulu at No. 5.
More than half of survey respondents said they discovered new holiday movies through ads or trailers (52%) and/or recommendations from a streaming service or device (51%). Nearly half (47%) also indicated the importance of social media in finding out about new holiday releases.
Read more on Media Play News.