14 Jun Why Are Streamers Raising Their Prices? Because It Works [IndieWire]
BY TONY MAGLIO
June 14, 2024 | Online shopping may not be the reason your credit card bill is higher these days — it may be online streaming.
Every major (and, we’d venture, most minor) streaming service has raised its prices within the past 12 months. Why? A couple of reasons: 1) It turns out the economics of streaming aren’t great (womp-womp), and 2) because they can.
Streaming-economy research company Antenna’s new State of Subscriptions report, obtained by IndieWire, found that price increases at SVOD services have not “significantly disrupted acquisition or retention.” Antenna measured a dozen streamers and found that in the three months leading up to their respective price increases, the group added a combined 7.9 million subscribers in the U.S.
Read more on IndieWire.