Why Are Streamers Raising Their Prices? Because It Works [IndieWire]

Why Are Streamers Raising Their Prices? Because It Works [IndieWire]

BY TONY MAGLIO

June 14, 2024 | Online shopping may not be the reason your credit card bill is higher these days — it may be online streaming.

Every major (and, we’d venture, most minor) streaming service has raised its prices within the past 12 months. Why? A couple of reasons: 1) It turns out the economics of streaming aren’t great (womp-womp), and 2) because they can.

Streaming-economy research company Antenna’s new State of Subscriptions report, obtained by IndieWire, found that price increases at SVOD services have not “significantly disrupted acquisition or retention.” Antenna measured a dozen streamers and found that in the three months leading up to their respective price increases, the group added a combined 7.9 million subscribers in the U.S.

Read more on IndieWire.

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