14 Jul Why Netflix Chose Microsoft to Power Its Advertising Ambitions [The Hollywood Reporter]
BY ALEX WEPRIN
July 14, 2022 | Not long after it unveiled its intent to get into the advertising business in April, Netflix executives met with, it seemed, everyone in the space.
Roku, Comcast, Google, The Trade Desk … if there was a company with a streaming video ad tech stack and sales infrastructure, Netflix wanted to hear their pitch (in recent weeks executives at Google and Comcast were under the impression that they were the finalists in the bake-off, while The Trade Desk inked a deal with Disney on July 12).
In the end however, the tech giant Microsoft — backed by its recently acquired Xandr video advertising unit — emerged as the winner
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