Apple Dips Billion-Dollar Toe Into Netflix Challenge [Bloomberg]

Apple Dips Billion-Dollar Toe Into Netflix Challenge [Bloomberg]

By Brad Olesen

June 18, 2018 | Apple Inc. isn’t known for the unique video content offered by Netflix Inc., Walt Disney Co. and Amazon.com Inc., but it may have just taken the gloves off in a new fight. The iTunes and App Store operator’s partnership with “A+ Hollywood name” Oprah Winfrey Friday may just be the “tip of the spear” in a looming content battle, according to GBH Insights’ Dan Ives.

Ives sees Apple ramping up its content spending toward $4 billion in the next year from a current pace below $1 billion as part of an attempt to launch its own streaming entertainment service.

Read more on Bloomberg.

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