26 Mar Apple Goes to Hollywood. Will Its Story Have a Happy Ending? [NY Times]
By John Koblin
March 25, 2018 | When Apple began courting producers last year, it said it had a budget of about $1 billion to work with. Now it is becoming clear that the company will blow well past that figure. Perhaps more meaningful, though, is that Apple’s strong brand name and its willingness to write big checks have quickly made it a top draw for show creators and stars…
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