11 Jan DEG Study: While Most U.S. Streamers Use Top SVOD Services, They Are Aware of Specialty Services and Want It All Simpler [Media Play News]
By Stephanie Prange
January 11, 2022 | Most streaming video consumers use the top subscription VOD players, but they are also aware of and patronize some of the many smaller specialty streaming services on offer. They like the choices the streaming world is giving them, but would prefer subscribing, watching and paying were simpler.
That’s according to a study commissioned by DEG: The Digital Entertainment Group and conducted by Smith Geiger Group in July and August 2021. The study surveyed 1,536 U.S. streaming media consumers aged 18-65, 513 of which subscribed to at least one “specialty” service (Showtime, Redbox AMC+, Starz, etc.) beyond the “majors” (Netflix, Disney+, etc.).
Read more on Media Play News.