DEG’s D2C Alliance Announces Officers: Strauss, Lamprecht, Cohen, Zepp

DEG’s D2C Alliance Announces Officers: Strauss, Lamprecht, Cohen, Zepp

Board Officers Dan Cohen of ViacomCBS and Jonathan Zepp of Google to discuss the evolving direct-to-consumer ecosystem at DEG Expo virtual event July 16

July 14, 2020 | DEG: The Digital Entertainment Group announced today the officers for its D2C Alliance, which was created to advocate and promote the many benefits provided by the latest direct-to-consumer streaming services.

DEG’s D2C Alliance, during fiscal year 2020-21, will be guided by a group of experienced executives, including Matt Strauss, Chairman of Peacock and NBC Universal Digital Enterprises, as Chair; Ron Lamprecht, Director Corporate Business Development at Amazon Prime, as Vice Chair; and Jonathan Zepp, M&E Global Partnerships, Google Platforms & Ecosystems, and Dan Cohen, President, ViacomCBS Global Distribution Group, as Board Officers.

The officers were elected by the full D2C Alliance Steering Committee, which includes representatives from virtually every major direct-to-consumer provider.

DEG’s D2C Alliance is focused on identifying the key issues pertaining to both SVOD and AVOD services, including (but not limited to) definitions and standards; uniform messaging; activation and adoption; research and data analytics; consumer consumption patterns; improved quality of service; and generating greater overall awareness about the direct-to-consumer experience. These and other factors will be proactively addressed to help this new generation of digital platforms realize its full consumer potential.

“For more than two decades, the DEG’s mission has been to drive the successful launch of new entertainment formats and services” said Amy Jo Smith, DEG President and CEO. “Because of the strong industry leadership associated with the D2C Alliance, our organization is poised, once again, to maximize the opportunities associated with these new businesses, for consumers and trade alike”.

The D2C Alliance Steering Committee is also in the process of prioritizing a number of action items and deliverables that will be announced shortly.

Understanding the D2C Landscape

To provide more insights about this emerging ecosystem, the D2C Alliance is sponsoring a DEG Expo event slated for July 16 titled The Evolving D2C Landscape.  The virtual event features experts from across the industry, including a moderated discussion with Cohen and Zepp; a panel discussion on consumer perception of streaming services; a research presentation on consumer behaviors and expectations by Jon Giegengack, Principal in Hub Entertainment Research; and chat between Barry Jossen, President of A+E Studios, and Mark Garner, EVP Global Content Sales and Business Development, A+E Networks, on the creative possibilities for direct-to-consumer services.

To learn more about joining the D2C Alliance or how to participate in this week’s D2C Expo, please contact Shannon Gregory at

Register for the DEG Expo: The Evolving D2C Landscape here. See the full agenda here.

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DEG advocates and promotes entertainment platforms, products and distribution channels that support the movie, television, music, consumer electronics and IT industries. For more information, please go to




CONTACT: Marcy Magiera