09 Jul Disney is exploring adding a free tier to Disney+ as YouTube draws TV viewers [Business Insider $]
By James Faris
July 9, 2026| Disney is exploring making some of its streaming content available at an unbeatable price: free.
The Mouse House is discussing making some content accessible on Disney+ without a paywall, according to two people familiar with the matter.
Product and tech chief Adam Smith spoke about enabling free-tier content during a streaming town hall on Thursday afternoon, one staffer said. Smith didn’t share a timeline for this initiative or a sense of the scope, this person added.
A person familiar with Disney’s streaming strategy said these talks are part of an ongoing discussion about concepts to better serve fans.
Currently, the Disney+ and Hulu bundle costs $12.99 a month with ads or $19.99 without ads at full price.
Read more on Business Insider ($)