05 Nov Disney+ will run Starz ad as part of a deal to get its own movies back at launch [The Verge]
By Julia Alexander
November 5, 2019 | Disney+ and ESPN+ will run an ad promoting the premium TV channel Starz, The Verge has learned.
Disney has agreed to run the ad in exchange for streaming rights to some of its own films, like Star Wars: The Force Awakens, which had previously been licensed out to Starz, according to a person familiar with the arrangement. The ad will appear on the page after a customer has finished signing up for Disney+ and ESPN+, based on photos seen by The Verge. The ad will appear on Disney+’s Android app and in browsers, the person said.
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