Hollywood Is Quietly Using AI to Help Decide Which Movies to Make [The Verge]

Hollywood Is Quietly Using AI to Help Decide Which Movies to Make [The Verge]

It was difficult for algorithms to predict the sucess of game-to-movie adaptation ‘Warcraft’ in 2016. The film flopped in the U.S. but was a big hit in China.

 

By James Vincent

May 28, 2019 | Actors and directors are forever glancing off projects that never get made or that get made by someone else, and fans are left wondering what might have been. For the people who make money from movies, that isn’t good enough.

If casting Alicia Vikander instead of Gal Gadot is the difference between a flop and smash hit, they want to know. If a movie that bombs in the US would have set box office records across Europe, they want to know. And now, artificial intelligence can tell them.

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