08 Dec NBCU Chief Jeff Shell Says Film Industry Needs to Cater to At-Home Consumers [Variety]
By Brian Steinberg
December 8, 2020 | When the coronavirus pandemic lifts, NBCUniversal expects to aim its movies at two very different groups of audience.
Jeff Shell, the CEO of the large Comcast unit, expects a chunk of consumers to rNBeturn to movie theaters, emboldened, perhaps, by the chance to attend communal events outside their homes once again. But he also believes big entertainment conglomerates such as his need to cater more directly to that portion of the populace that can’t get out to the theater in ready fashion every time a new release pops up.
Read more on Variety.
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