NBCUniversal’s Streaming Strategy Raises Prospect of WarnerMedia Merger [The Information]

NBCUniversal’s Streaming Strategy Raises Prospect of WarnerMedia Merger [The Information]

By Jessica Toonkel and Tom Dotan

February 10, 2021 | As Netflix and Disney cement their leads over an array of rivals in the video-streaming market, top executives at Comcast and its NBCUniversal arm are in a quandary. Only 11.3 million households regularly watch NBCU’s Peacock service, far fewer than use competing services, according to recent internal data viewed by The Information. NBCU wants to ramp up Peacock’s growth, particularly among paying users, but without spending a lot of money.

Its solution is to strike deals with other entertainment companies to broaden either Peacock’s programming or its distribution.

Read more on The Information.

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