10 Mar Ominous Sign For Media And Tech Rivals? Amazon Is Seeing “Incredible Success” With Early “T-Commerce” Efforts [Deadline]
By Dade Hayes
March 10, 2021 | Amazon executive Albert Cheng says the era of “T-commerce” — the sale of goods directly through TV screens — is finally dawning.
In a panel hosted by the Interactive Advertising Bureau, the Amazon Studios COO and co-head of television said the company has long sought to “leverage the reach of Prime Video and marry that with commerce.” He offered a rare glimpse inside those efforts during the IAB’s online Annual Leadership Meeting. The week-long conference has featured execs from YouTube, Facebook and others, along with TV and ad industry speakers and political figures.
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