Market Research Tag

The chart above shows the correlation between P2P and legal viewing for recent top titles. [caption id="attachment_223551" align="alignright" width="150"] Tobias Queisser Cinelytic[/caption] February 10, 2020 | As competition for streaming viewers grows with the launch of new services from the major media companies, the entire industry is focused on what content consumers most want from these services.  While box office data is readily...

TDG’s Michael Greeson on toggling, rebundling and what comes next This perspective appears in the 2020 edition of the DEG Q Member Magazine January 31, 2020 | Michael Greeson is President and Co-Founder of The Diffusion Group, the highly regarded media research firm whose work explores the intersection between consumer technology and media behavior.  Just after the launches of Disney+ and AppleTV+,...

Content, bundling and UI will define success This perspective appears in the 2020 edition of the DEG Q Member Magazine January 27, 2020| With the streaming wars upon us, the dream of a-la-carte TV is becoming a reality. But this newfound freedom, which allows viewers to select only the channels they want, comes with drawbacks. Indeed, utopia could be characterized as an...

New service's viewers are OTT newbies whose interests extend beyond family fare November 25, 2019 | November has been a busy month in the world of streaming services. The numbers around last week’s Disney+ launch were strong – so we took a look at what drove its initial success. Based on the latest NPD Device Ownership Trends & Profile report, consumers reported...

While the mass market consumer is becoming aware of larger (75 inch) 4K displays, 8K technology is preparing to open up the 82-98-inch category July 15, 2019 | Buzz about innovative new products and services such as 8K TVs and 5G tend to attract media attention, but it’s the early majority consumer base that ultimately defines long-term success. This group is vast...

5G networks that promise fast downlink rates and super low latency will be important when AR/VR experiences are integrated into video content May 6, 2019 | 5G is one of the hottest buzz words in the tech world with every vertical industry working to determine how these super-fast networks will impact their business models – once they go live. The entertainment industry...

(Above) Source: The NPD Group, The DTC Video Landscape   Affordability is the No. 1 reason that consumers subscribe to a la carte TV channels, but the ability to get only the content they want is also important March 4, 2019 | Direct-to-consumer (DTC) is an evolving U.S. retail trend with startups such as Warby Parker and manufacturers like Harry’s Shave Club seizing...

Chart Source: NPD Connected Intelligence, TV Ownership Trends Report   4K ULTRA HD Is Shortening Consumers' TV Replacement Cycle December 3, 2018 | Consumers are increasingly migrating to the biggest and best when buying a new TV, especially when it’s for the primary viewing room – the living room. It all comes down to the factors that drive the decision to replace an existing...