Market Research Tag

(Above) Source: The NPD Group, The DTC Video Landscape   Affordability is the No. 1 reason that consumers subscribe to a la carte TV channels, but the ability to get only the content they want is also important March 4, 2019 | Direct-to-consumer (DTC) is an evolving U.S. retail trend with startups such as Warby Parker and manufacturers like Harry’s Shave Club seizing...

Chart Source: NPD Connected Intelligence, TV Ownership Trends Report   4K ULTRA HD Is Shortening Consumers' TV Replacement Cycle December 3, 2018 | Consumers are increasingly migrating to the biggest and best when buying a new TV, especially when it’s for the primary viewing room – the living room. It all comes down to the factors that drive the decision to replace an existing...