Market Research Tag

While the mass market consumer is becoming aware of larger (75 inch) 4K displays, 8K technology is preparing to open up the 82-98-inch category July 15, 2019 | Buzz about innovative new products and services such as 8K TVs and 5G tend to attract media attention, but it’s the early majority consumer base that ultimately defines long-term success. This group is vast...

5G networks that promise fast downlink rates and super low latency will be important when AR/VR experiences are integrated into video content May 6, 2019 | 5G is one of the hottest buzz words in the tech world with every vertical industry working to determine how these super-fast networks will impact their business models – once they go live. The entertainment industry...

(Above) Source: The NPD Group, The DTC Video Landscape   Affordability is the No. 1 reason that consumers subscribe to a la carte TV channels, but the ability to get only the content they want is also important March 4, 2019 | Direct-to-consumer (DTC) is an evolving U.S. retail trend with startups such as Warby Parker and manufacturers like Harry’s Shave Club seizing...

Chart Source: NPD Connected Intelligence, TV Ownership Trends Report   4K ULTRA HD Is Shortening Consumers' TV Replacement Cycle December 3, 2018 | Consumers are increasingly migrating to the biggest and best when buying a new TV, especially when it’s for the primary viewing room – the living room. It all comes down to the factors that drive the decision to replace an existing...