24 Feb Paramount+’s Pitch: Big Name Reboots, Spinoffs and Sequels (Plus Sports) [The Hollywood Reporter]
February 3, 2021 | For more than 100 years, the Paramount brand has stood as a symbol for the golden age of Hollywood filmmaking. On Wednesday afternoon, executives from ViacomCBS made the case for why Paramount and its gleaming mountain logo will be what pushes the entertainment conglomerate into the streaming era.
“This is not your father’s Viacom. This is not my father’s either,” ViacomCBS chairman Shari Redstone said to start the presentation, evoking the memory of her late father, Sumner Redstone, whose legacy looms large over the company.
Her remarks unfurled a three-hour presentation in which multiple executives touted the “mountain of entertainment” available on Paramount+, including 30,000 episodes of television and 2,500 films, many of which will make their way from theaters directly to streaming customers.
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