12 Aug ‘They got the memo’: Quibi changes tone, tact after failed debut [Digiday]
By Tim Peterson
August 12, 2020 | Maybe, just maybe, it isn’t too late for Quibi after all. Producers say the company’s initial arrogance has abated as its strategy appears to be shifting from mobile-only unicorn to table-stakes streamer. Meanwhile, the app’s weekly download rate has been on an upward climb.
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