‘They got the memo’: Quibi changes tone, tact after failed debut [Digiday]

‘They got the memo’: Quibi changes tone, tact after failed debut [Digiday]

By Tim Peterson

August 12, 2020 | Maybe, just maybe, it isn’t too late for Quibi after all. Producers say the company’s initial arrogance has abated as its strategy appears to be shifting from mobile-only unicorn to table-stakes streamer. Meanwhile, the app’s weekly download rate has been on an upward climb.

Read more on Digiday.

Related articles:
Is Quibi the First Casualty of the Streaming Wars? [Bloomberg]
Quibi to Let People Watch on Their TVs After Viewers Complain [Bloomberg]