Redbox Testing Ad-Supported TV Service [Media Play News]

A Redbox kiosk will now have 4K UHD Blu-ray discs.

Redbox Testing Ad-Supported TV Service [Media Play News]

By Erik Gruenwedel

February 11, 2020 |  Redbox has begun testing an ad-supported live TV service to select users, with plans to roll out the platform nationwide.

The national kiosk disc rental chain in 2017 launched a digital rental and sellthough platform. The new ad-supported service is aimed at complementing the company’s digital and packaged-media strategies.

Read more on Media Play News.

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