Screen Engine/ASI Tag

Apple’s ‘The Morning Show’ enjoys high awareness, but viewers know where to find ‘The Mandalorian’ November 18, 2019 | New SVOD services Apple TV+ and Disney+ launched less than two weeks apart earlier this month, with both investing heavily in prelaunch marketing. The two services took different approaches to building awareness, however, with Disney highlighting both its original content and its vast...

Consumer viewing time is leveling off, but there is still interest in adding new services -- with the right content September 4, 2019 | There is little question that the proliferation of media and entertainment services and content available to consumers can be overwhelming if not mind-boggling. What started as a way of giving consumers more choice and control over their...

(Above) Source: Screen Engine/ASI [caption id="attachment_848" align="alignright" width="177"] Mark Orne                    Screen Engine/ASI[/caption]   With the launch of the Movies Anywhere service in October 2017, home entertainment consumers gained a new cloud storage option for watching the films in their digital collections. While the original service, known as Disney Movies Anywhere  (DMA), provided a convenient...