20 Feb The New Disney CEO’s Covid Strategy Leans on Streaming Hits Like ‘WandaVision’ [Wall Street Journal]
By Erich Schwartzel
February 20, 2021 | Two decades before Bob Chapek was named chief executive of Walt Disney Co. , he identified an unlikely cash gusher: a pack of adorable, talking golden retrievers.
Mr. Chapek was the head of Disney’s home-entertainment division, then riding high on consumers’ seemingly limitless appetite for DVDs. After successfully pumping out direct-to-video sequels to beloved classics like “Bambi” and “The Lion King,” Mr. Chapek sensed an opportunity with “Air Bud,” a 1997 hit film about a basketball-playing dog.
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