Universal Claims ‘Trolls World Tour’ Shattered On-Demand Record [THR]

Universal Claims ‘Trolls World Tour’ Shattered On-Demand Record [THR]

By Pamela McClintock

April 13, 2020 | While there are no numbers being made available, Universal said Monday morning that Trolls World Tour scored the biggest digital debut of all time over Easter weekend.

The studio decided to break theatrical windows and make the DreamWorks Animation title available to rent on premium VOD for 48 hours for $19.99 after virtually all theaters closed across the U.S. — save for a smattering of drive-ins — and much of the world due to the novel coronavirus pandemic. (The movie was also made available to cinemas that are still open, although Universal isn’t reporting grosses.)

Read more on The Hollywood Reporter.

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