Walmart Launches ‘How to Train Your Dragon’ VR Tour to Sell Merch in Parking Lots [Variety]

Walmart Launches ‘How to Train Your Dragon’ VR Tour to Sell Merch in Parking Lots [Variety]

By Todd Spangler

February 14, 2019 | Walmart is using virtual reality to — what else? — get people excited to buy stuff.  The retailer teamed up with DreamWorks Animation for a touring VR experience tied to “How to Train Your Dragon: The Hidden World.” Walmart is setting up installations in parking lots of its stores in 16 cities, starting Friday (Feb. 15) in Burbank and culminating in its hometown of Bentonville, Ark., on April 7-9.

Read more on Variety.