Apple Plans Augmented Reality Content to Boost TV+ Video Service [Protocol]

Apple Plans Augmented Reality Content to Boost TV+ Video Service [Protocol]

By Mark Gurman

August 26, 2020 | Apple Inc. is planning to add augmented reality content to its Apple TV+ streaming video service, seeking new ways to attract and retain subscribers and drive interest in AR technology.

In the new feature, elements of a TV show, like characters or objects, would be displayed on a viewer’s phone or tablet and integrated into the surrounding environment, according to people familiar with the project.

Read more on Bloomberg.

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