11 May Apple Plans to Sell Video Subscriptions Through TV App [Bloomberg]
By Lucas Shaw, Gerry Smith and Mark Gurman
May 9, 2018 | For the first time, Apple plans to begin selling subscriptions to certain video services directly via its TV app, rather than asking users to subscribe to them through apps individually downloaded from the App Store, according to people familiar with the matter. This would simplify the process and bolster Apple’s TV app on Apple TV, iPhones and iPads, making it a central place for people to find, watch, and buy content.
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