Apple is getting closer and closer to spelling out its TV strategy [Recode]

Apple TV is getting Disney movies in 4K Ultra HD.

Apple is getting closer and closer to spelling out its TV strategy [Recode]

By Peter Kafka

January 29, 2019| One terrible way to find out what Apple is planning on doing is to ask an Apple executive about Apple’s plans in public, before Apple is ready to make an Official Apple Announcement. People keep trying anyway. Today it was analyst Shannon Cross of Cross Research, asking Apple CEO Tim Cook about Apple’s TV plans.

Spoiler: He didn’t tell her what Apple plans to do.

But! It is worth noting what Cook did say, because his words, coupled with what we know about Apple’s actions to date, do give you a pretty good sense of Apple’s TV plans.

Read more on Recode.

Related Articles:
Amazon Channels Changes Tack, as Apple Joins Market [The Information]