Disney+ Embraces ‘Digital Centerpiece’ Strategy as Josh D’Amaro Goes All-In on Streaming [The Wrap]

Disney+ Embraces ‘Digital Centerpiece’ Strategy as Josh D’Amaro Goes All-In on Streaming [The Wrap]

By Lucas Manfredi

August 5, 2026| If there was any question about how Disney is prioritizing its Disney+ service, CEO Josh D’Amaro resolved it after reporting fiscal third-quarter results buoyed by its growth on Wednesday.

The corporate leader teased Disney+ as the “digital centerpiece” of the company, and said transformation of the app into a more “comprehensive membership ecosystem” — in other words, using customer data to drive growth — would begin next spring.

The comments came as investors questioned whether Disney+ can sustain its growth with new customers, since the company stopped disclosing subscriber numbers. They are also questioning if Disney+ can compete with deep-pocketed streamers Netflix and Amazon. It’s why Paramount is keen to scale up through its deal to buy Warner Bros. Discovery and why Fox is spending $22 billion on Roku.

Read more on The Wrap.

Related Articles
Disney Overhauls Streaming Services to Jumpstart Subscriber Growth [Bloomberg $]
Disney is exploring adding a free tier to Disney+ as YouTube draws TV viewers [Business Insider $]