Hulu Study IDs 4 Types of Streaming Consumers [THR]

Hulu Study IDs 4 Types of Streaming Consumers [THR]

By Rick Porter

July 20, 2020 | More than 90 percent of people ages 13 to 54 use at least one streaming service, a study from Hulu finds — but they don’t use those services in any single way.

Hulu calls that cohort “Generation Stream” in a report it has released called “Unpacking the Streaming Experience.” It looks at the way people use streaming platforms and identifies four distinct types of streaming consumers, with demographic and psychographic traits for each group.

Read more on The Hollywood Reporter.