Partnership Deals Give Netflix Access to More Than 300M Households [THR]

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Partnership Deals Give Netflix Access to More Than 300M Households [THR]

By Scott Roxborough

December 2, 2019 | Netflix’s strategy of working with, not competing against, major pay-TV operators, is paying off, according to a study published Monday by media research group Ampere Analysis.  The report finds that Netflix has theoretical access to more than 300 million pay-TV households worldwide, almost double the company’s current global subscriber base of 158 million, thanks to an increasing number of partnership deals with pay-TV companies. Just this year, Netflix has signed more than 15 deals with major international pay-TV operators.

Read more on The Hollywood Reporter.

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