03 Dec Partnership Deals Give Netflix Access to More Than 300M Households [THR]
By Scott Roxborough
December 2, 2019 | Netflix’s strategy of working with, not competing against, major pay-TV operators, is paying off, according to a study published Monday by media research group Ampere Analysis. The report finds that Netflix has theoretical access to more than 300 million pay-TV households worldwide, almost double the company’s current global subscriber base of 158 million, thanks to an increasing number of partnership deals with pay-TV companies. Just this year, Netflix has signed more than 15 deals with major international pay-TV operators.
Read more on The Hollywood Reporter.