23 Oct Quibi’s shutdown underscores economic challenge for big-budget, bite-sized shows [Digiday]
By Tim Peterson
October 22, 2020 | Quibi’s demise is not the death knell for premium short-form video. But it does show the challenge of building a business around TV-quality, YouTube-length shows.
Leading up to Quibi’s April 2020 launch, some media executives had hoped the mobile video platform’s debut would herald a resurgent appetite for short-form programming with high production values (and budgets). That hasn’t happened. Instead, Quibi — which said on Oct. 21 that it is shutting down — marks the latest example of the market limitations for short-form video.
Read more on Digiday.