08 Sep Streaming Price Hikes Outpace Inflation, Cable Rate Jumps [The Streamable]
By David Satin
September 8, 2026| Have heart, streaming fans. While price increases are continuing at major streaming services, recent data suggests that the size of each rate hike is decreasing. That knowledge offers small comfort, however, in the face of the fact that Apple TV subscriptions have tripled in price in the past seven years. Streaming is rising at a higher rate than inflation, and it puts the onus on customers to adapt if they want to insulate themselves against the worst effects.
Apple TV is one of the most recent streamers to raise prices. At the end of August, Apple TV hiked rates to $15 per month or $119 per year. Since launching in 2019, Apple TV has tripled in price from $5 to $15 per month, and it’s hardly alone in raising rates so dramatically.
Read more on The Streamable.