18 Jul Walmart Plots Rival to Netflix, Amazon Prime Video [The Information]
By Jessica Toonkel, Tom Dotan and Priya Anand
July 17, 2018 | Walmart is considering launching a subscription streaming video service to compete with Netflix and Amazon Prime Video, people familiar with the situation told The Information. Such a move could be enormously costly for the retailer but would demonstrate its determination to compete on multiple fronts with Amazon in particular.
The Bentonville, Ark.-based retailer sees an opportunity to undercut Netflix and Amazon on price. Walmart is thinking of a service priced below $8 per month, according to one of the people.
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