What Apple’s Record Sundance Purchase of ‘CODA’ Says About the Streaming Wars [Next|TV]

What Apple’s Record Sundance Purchase of ‘CODA’ Says About the Streaming Wars [Next|TV]

By David Bloom

February 1, 2021 | Apple wowed a subdued Sundance acquisition market over the weekend, dropping a record $25 million to purchase feel-good family drama CODA. Along the way, the owner of the deepest pockets in tech again demonstrated it is increasingly willing to spend what it takes to make a dent in the intensely competitive streaming market.

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