A Premium Push: Is PVOD the Shot in the Arm the Transactional Business Needs? [Media Play News]

A Premium Push: Is PVOD the Shot in the Arm the Transactional Business Needs? [Media Play News]

By Stephanie Prange

February 22, 2021 | Cathy Valenzuela loves movies. Before relocating to Pueblo, Colo., where she runs a promotional products company, she worked in Hollywood as a production assistant and then associate producer at Norman Lear’s Tandem Productions. She grew accustomed to watching new movies at the DGA screening room, and after moving to Colorado continued to regularly frequent movie theaters, as often as three times a week, generally with her husband. “The experience has gotten so much better, with the addition of reclining chairs, cocktails, even food services,” she says. Since the pandemic, however, she’s begun renting movies digitally through Amazon Prime and other digital retailers.

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