Apple’s Tim Cook Hints At Forthcoming Entertainment Offering [Deadline]

Apple video streaming service could launch in April.

Apple’s Tim Cook Hints At Forthcoming Entertainment Offering [Deadline]

By Dawn C. Chmielewski

July 31, 2018 | Apple CEO Tim Cook hinted at a forthcoming entertainment offering — but stopped short of saying exactly what the technology giant, with nearly $250 billion in cash on its balance sheets, has planned.

The soft-spoken CEO hinted broadly at a television offering, noting several “key catalysts” reshaping the entertainment industry. He said cord-cutting is accelerating “at a much faster rate than widely thought,” the company’s own streaming device, the Apple TV, is selling at brisk double-digit growth, and third-party video subscriptions are gaining popularity.

Read more on Deadline.

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