CBS All Access to Rebrand as Paramount Plus Early Next Year [Variety]

CBS All Access to Rebrand as Paramount Plus Early Next Year [Variety]

‘Godfather’-inspired drama ‘The Offer’ and reboot of ‘The Game’ among new original series in works.

By Cynthia Littleton

September 15, 2020 | ViacomCBS hopes to become a bigger player in the global streaming business with the rebrand of CBS All Access as Paramount Plus early next year.

The new name will coincide with another expansion of its original programming efforts and its archive of programming drawn from the newly combined Viacom and CBS Corp. archives. ViacomCBS vowed to rev up efforts to expand the service overseas, where Paramount Pictures the company’s most established studio brand.

“Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling,” said Bob Bakish, president-CEO of ViacomCBS. “With Paramount Plus, we’re excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy.”

Read more on Variety.

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