06 Aug Disney’s ‘Mulan’ Gamble: How Much Can It Make By Skipping Theaters?
By Adam B. Vary
August 6, 2020 | To earn back the budget on PVOD alone, “Mulan” would need to attract roughly 6.7 million rentals, or just over 11% of current Disney Plus subscribers. Factoring in another $50 million in total global marketing costs (a conservative estimate) bumps that magic number closer to 8.4 million rentals, or 13.8% of subscribers.
Jeff Bock, a box office analyst with Exhibitor Relations, thinks “Mulan” could get there. “Beating the other studios to the punch in terms of dropping a sizable blockbuster on PVOD may turn out to be the golden goose for the studio,” he says. “Audiences have been without big popcorn movies for months now.”
Read more on Variety.