14 Jun Meet the Experts at Subscriber Growth [The Information]
By Jessica Toonkel and Tom Dotan
June 14, 2019 | As companies like WarnerMedia and Apple prepare to market new video services to consumers, they are racing to develop hit shows. But as vital as good programming is, figuring out how to sign up and keep subscribers is just as important.
To do so, media companies are tapping new types of executives with experience in areas like e-commerce and data analytics and charging them with subscriber growth. They often come from digital companies.
Read more on The Information.